Category: Uncategorized

Three keys to Coca-Cola’s success on social media

In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach.  As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused.   Coca-Cola is one such brand that has

Facebook testing to merge News Feed, Stories

b Facebook is working on to merge the News Feed and Stories features into a single interface, like Snapchat and Instagram, on its platform. The single interface where users can swipe posts instead of vertically scrolling was discovered by app researcher Jane Manchun Wong in the Android version of Facebook. Facebook News Feed and Stories are