Category: Social Media

7 Social Media Marketing Courses to Bookmark

Looking to stay up to date with the latest social media marketing tactics and best practices? The social media sector is fast and furious, and what worked last year won’t necessarily work this year. Heck, what worked last month might not work this month. No matter your industry, and no matter the social media platform/s you invest

How social media Stories are helping brands reach more consumers

More than a billion people across the world see or share a Story every day on smartphones, using popular apps such as Facebook, Instagram, TikTok, WhatsApp and Snapchat. These Stories — one of the top ways to share content on social media and a mainstay of most social and messaging apps — are slowly making their way into ecommerce app categories, including food and

How a Small Business Needs to Handle Social Media

Social media can make your business or sink it. Bad reviews on Yelp (NYSE:YELP) can make people think twice about visiting, and not having a Facebook (NASDAQ:FB) or Twitter (NYSE:TWTR) account may keep customers from visiting in the first place. Gone are the days when a company could buy an ad in the Yellow Pages and sit back for the rest of the year. Social

Social media firms need to appear before Indian Parliament, says Ravi Shankar Prasad

Ravi Shankar Prasad (File/IE) Electronics and IT minister Ravi Shankar Prasad said on Monday social media companies should appear before the Parliament if they are called, and any reluctance on their part will not be appreciated. The minister reiterated that no interference from foreign entities in elections will be tolerated. “The social media companies willingly

MPs call for tax on social media companies

A group of MPs is calling for a tax on social media companies’ profits, saying the firms are operating in “an online wild west”. Its report, which follows a year-long inquiry into the health impact of social media, says the industry should do more to protect children and young people online. The government is due