Author: Paul

Which Indian City Has the Most Gadget Geeks?

Which Indian city boasts of being the most gadget-friendly in India? Okay! If that’s confusing let’s put it a different spin on the question by asking where in India do we have gadget geeks – those who are the proud possessors of the maximum number of personal technology and gadgets within the confines of the

Social Media Predictions For 2020, According to 3 Experts

What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal.

A New Approach to Supply Chain Planning Software: Try It Before You Buy It!

Supply chain planning software is very expensive. For large global companies, the implementation and software fees can run well over a million dollars. Software-as-a-service (SaaS) has improved the total cost of ownership. These are often public cloud solutions, which means the solutions can’t be customized. Customization often is a major factor in implementations that are

Cyber Monday 2019: The Best Deals on iPads

Cyber Monday has grown to rival Black Friday in terms of deals—particularly when it comes to tech. Those who refuse to drag themselves out of bed at 4 a.m. on Friday to hunt down “doorbuster” products are being rewarded with deals they can track from the comfort of their computer. But there was always one

Three keys to Coca-Cola’s success on social media

In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach.  As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused.   Coca-Cola is one such brand that has