Author: Paul

4 Hacks For Creating Impactful Content For Social Media

Social media marketing has become a challenging “game” for brands. Despite social being more relevant than ever, organic reach isn’t just dropping, it’s plummeting. That makes things difficult for brands that are prioritizing native content over paid ads to reach their audience. In spite of the fact that social platforms are making it difficult to

Should your company be open to open sourcing its software?

Developing software can be a long, expensive process for a company, yet there are many advantages to open sourcing, which may seem counterintuitive at first. For Salesforce, sharing means a lot more than caring. In fact, last year, Salesforce announced that it was open sourcing the machine learning technology behind its Einstein AI platform. “Three years ago when we set